Employer Branding Challenges
The ever-growing realm of digitalization will only make the competition over the best IT professionals tougher. To attract and retain talent, you need a strong employer brand. Just like business, also employer brand needs to be developed. Here you can get to know the most common employer branding challenges and how Talented could help you tackle them.
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Unknown employer

If the target group, in this case IT talents, does not see a company as a digital employer, the company does not exist for potential employees. We help you reach your target audience in the right channels with the right message effectively through carefully designed recruitment marketing and employer brand communication.

  • Career pages
  • Content production
  • Campaigns

Read about the costs of being an unknown employer and how strong employer brand can support recruitment. Download guide by leaving your email.

Poor differentiation and offering

More and more employees choose their employer based on individual needs, life situation and interests. The better companies can differentiate themselves from competitors and define what kind of employees they are looking for and what they have to offer for them, the better they can attract the right talent. We help you adjust both cultural and fringe benefits offering so that you can answer your target group’s characteristic needs.

  • Mapping the current situation
  • Personas
  • Pull factors
  • Competitor survey

If a company cannot stand out from its competitors, what happens to recruitment? What about carefully defined employer value proposition, how can it help companies to differentiate? Download guide by leaving your email.

Replacement recruitments

If new recruitments only grow the team temporarily, investing in employee experience and happiness will bring better results than increasing recruitment volume. Talented will give you third party insight on your current situation and provide suggestions on applicable actions.

  • Mapping current employee experience
  • Metrics

Replacement recruitments are costly. Download our guide on how to enhance employee retention by employee experience.

New company

Focusing on building the employer brand from the start gives a solid ground for efficient recruitments and growth. Talented helps startups to create employer brand guidelines as well as plan and execute marketing activities according to company resources.

  • Competitor analysis
  • Target groups
  • Employer Value Proposition
  • Marketing Communication plan
How to win the talent competition -guide for startups

Give your talent acquisition a boost by reading about the most common challenges that startups face when building digital teams, how the current IT job market is, and what to take into account when starting to build one’s employer brand. Download guide by leaving your email.

Negative employer image

Damaged employer image slows recruiting down significantly. We help you rebuild your employer brand by harnessing positive communication angels that work for your favor and improving employee experience.

  • Mapping the current situation
  • Talent journey mapping
  • Employee experience

Read more about the costs and challenges of a damaged employer brand and how strong, positive employer brand attracts the best IT professionals with minimum effort and cost. 

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